The WA Engineering & Automotive Training Council (EATC) has made a superb video in conjunction with Car Craft to encourage youngsters to consider a career in smash repair.
The video which features a young actor considering what to do when he leaves school, shows the high tech nature of the industry today. It is filmed at the immaculate workshop of Cockburn Car Craft in WA.
Car Craft's general manager Noelle Simons told Paint and Panel that her organisation formed a think tank to develop ways to promote apprenticeships. The idea was to reverse the low intake of apprentices in the body repair industry around Australia and to help stem the drop out rate.
Making the video (see below) was one of the outcomes of the think tank.
“The WA Engineering & Automotive Training Council (EATC) funded the project which we think is an excellent product,” said Simons.
“Our aim is to promote the industry as computerised and technical. We want to show that it will develop hands on skills for those that choose this career path and that it can provide worthwhile opportunities.
“The video will be used as a tool to promote apprenticeships in the body repair industry. We will take it to Career Expos and schools to show students, parents and Vocational & Educational Training (VET) teachers that the industry has moved on and the image is now modern and clean.
The video was made with government funding and is available for unrestricted use by the industry to promote apprenticeships,” she said.
The WA think tank consists of Mark Harper from EATC, Stephen Moir, CEO of MTAWA, Alex Brown CEO of the Motor Industry Training Council and Michael Wilkinson, Chairman and Noelle Simons, GM of Car Craft. The group will be meeting again in the next week to explore options and develop a program for promoting the industry.
