An Israeli tech start-up has created a new form of window glass that could turn cars into mobile billboards.
According to a report by Reuters, the company called Gauzy has developed an LCD display, called smart glass, that could allow car windows to display targeted advertising.
Gauzy co-founder and CEO Eyal Peso said the technology would allow car windows to become platforms for advertising targeted toward specific consumers.
"This is actually the first time that a car window is no longer just a car window, it's also a full-blown display that can be used for smart messaging.
"That, for instance, can let passers-by know of nearby attractions, give you a lot of information. It's location-based of course. The car knows where it's at, so it can promote information that is related and relevant to the location."
The smart glass technology works through thin LCDs which are bonded to safety glass and powered by a vehicle's electrical system.
While the car is running the windows will operate normally, remaining completely clear however, once the ignition is off the windows turn opaque and become a high-definition display.
Daimler AG are currently in the process of developing Smart Glass with Gauzy for their cars.