Czech car manufacturer Skoda has released an Australian ad for its new Octavian model. Coined 'For those who buy the car, not the ad', it's a clever jab at the usual car plugs, which as the woman in the passenger seat points out is typically accompanied by unusually well-behaved children, empty roads and an orchestra.
It's all in a bid to draw attention to the car and its features instead - although they're not actually divulged.
What do you think, is this clever advertising?
Take a look: