Victorian multi site operator Phil Munday is using sponsorship of V8 supercars to increase brand awareness for his rapid repair chain, Repair Management Australia.
Munday has joined the V8 2014 Supercar series as sponsor of the Lucas Dumbrell Motorsport team – naming ‘The enforcer’ and two-time Bathurst Winner Russell Ingall as full time driver.
The opportunity to become a naming rights sponsor of Ingall and LDM fitted the business perfectly for its short-term plans said Munday.
“I’ve been involved in motorsport for many years and this is an ideal platform for us to expand our brand awareness as we go nationwide,” he said.
“It’s a launch pad for our national campaign to expand our multi-shop operator group by acquiring businesses interstate as either joint venture interests or company-owned facilities, and providing national service to our client base and work providers.
“Being in the automotive repair business for over 35 years we’ve been a long-time sponsor of community clubs and events. A national sport like V8 Supercars, which visits every state of Australia, is hard to beat in the sporting marketplace.
“Partnering with Russell and LDM not only gives us national awareness, but the opportunity to participate nationally, which is why we’ve got involved at this level.”
Ingall’s first drive of the Repair Management Australia Commodore will come at the Official V8 Supercar Test Day at Sydney Motorsport Park on Saturday February 15.
Ingall, 49, is entering his 19th season full-time in Australia’s top motorsport category and says he made the decision to join a small, single car team for a number of reasons. “Plenty of people will be asking why I would come to a small team that has been going through some growing pains,” said Ingall.
“But I see it as a challenge to help build the team, move it forward and keep it on the grid,” he said.